SUBSCRIPTIONS & PRICING
Subscriptions built for athletes, coaches, and teams.
Start free.
TESTING ANALYTICS INCLUDED. ZONES
INCLUDED. NO HIDDEN FEES.
Individual athlete subscriptions. Downgrade to Basic any time — no data is ever lost.
BASIC
Free
forever
✓ 1 Heart Rate Test analysis / month
✓ Device & workout sync
✓ MyBya community access
MOST POPULAR
PREMIUM
$19.99/mo $199.99/yr
billed monthly billed annually · save ~17%
✓ 1 Heart Rate or Lactate + ANRC test / month
✓ 2 custom 12-week training plans / year
✓ Device & workout sync
✓ Test history & comparison
✓ Nutrition tracking & fueling insights
✓ Editable calendar
✓ Data export
✓ MyBya community access
PRO
$29.99/mo $289.99/yr
billed monthly billed annually · save ~19%
✓ 1 Heart Rate or Lactate + ANRC test / month
✓ 4 custom 12-week training plans / year
✓ Device & workout sync
✓ Test history & comparison
✓ Nutrition tracking & fueling insights
✓ Editable calendar
✓ Data export
✓ MyBya community access
★ Add-on (any tier): $9.95 one-time extra test credit over your
monthly cap.
Training with a coach or a team?
Athletes invited by a certified coach or a team program subscribe on one of these instead.
COACHED-ATHLETE
$9.99/mo
invited by a MyBya certified coach
✓ 1 Heart Rate or Lactate + ANRC test / month
✓ Coach-generated training plan
✓ Coach community access
✓ Test history & comparison
✓ Nutrition tracking & fueling insights
✓ Editable calendar
✓ Data export
TEAM-ATHLETE
Included
billed through your team — free for you
✓ 1 Heart Rate or Lactate + ANRC test / month
✓ Coach-generated training plan
✓ Team community access
✓ Test history & comparison
✓ Nutrition tracking & fueling insights
✓ Editable calendar
✓ Data export
Basic is free forever, no certification required. Premium and Pro require a one-time $199 MyBya coach certification before upgrading. Enterprise is sales-assisted.
BASIC
Free
no certification required
✓ 1 coached athlete
✓ MyBya coach platform access
RECOMMENDED
COACH PREMIUM · UP TO 20 ATHLETES
$29.99/mo $289.99/yr
billed monthly billed annually · save ~17%
+ $199 one-time certification fee
✓ Up to 20 coached athletes
✓ MyBya coach platform access
✓ Athlete nutrition band visibility (opt-in)
✓ Private coach community wall
COACH PRO · 21-50 ATHLETES
$49.99/mo $479.99/yr
billed monthly billed annually · save ~19%
+ $199 one-time certification fee
✓ Everything in Coach Premium
✓ 21-50 coached athletes
ENTERPRISE · 51+ ATHLETES
Contact MyBya
sales-assisted · no self-serve checkout
✓ Everything in Coach Pro
✓ 51+ athletes, custom rostering
✓ Priority support
One-time onboarding fee, then a monthly per-athlete rate that adjusts automatically as your roster changes. Athletes are never billed directly — the team's roster syncs the invoice for you.
HIGH SCHOOL
$5.99
per athlete / month
$299 one-time onboarding fee
✓ Full testing suite for every athlete
✓ Team analytics
✓ Nutrition tracking & fueling insights for every athlete
✓ Team calendar & community wall
✓ 1-hr physiologist consult / quarter
✓ Data export for all members
RECOMMENDED
COLLEGE
$9.99
per athlete / month
$499 one-time onboarding fee
✓ Full testing suite for every athlete
✓ Team analytics
✓ Nutrition tracking & fueling insights for every athlete
✓ Team calendar & community wall
✓ 2 × 1-hr physiologist consults / quarter
✓ Data export for all members
PRO / ELITE
$14.99
per athlete / month
$999 one-time onboarding fee
✓ Full testing suite for every athlete
✓ Team analytics
✓ Nutrition tracking & fueling insights for every athlete
✓ Team calendar & community wall
✓ 1-hr physiologist consult / month
✓ Data export for all members
SUBSCRIPTIONS FAQ
The questions worth asking.
Do I need a lab to test? +
No lab visit required. Every MyBya test is a self-administered at-home test kit — you run it yourself in a few minutes with step-by-step guidance in the app, then your results and zones are ready immediately.
Is testing analytics included, or does it cost extra? +
It's included. Every subscription tier comes with a monthly testing analytics allowance built into the price. Need a test beyond your monthly cap? Add one for a flat $9.95, one-time — no need to upgrade your plan.
What happens when I hit my tier's test limit? +
Nothing is ever lost. Once you've used your included test(s) for the month, your allowance simply resets at the start of your next billing cycle, or you can pick up an extra test with the $9.95 add-on. All of your existing data, history, and past results stay fully accessible — if a paid tier ever lapses, your account drops to the free Basic tier rather than losing anything.
How does per-athlete billing work for teams? +
It's fully automatic. As your team's coach or admin adds an athlete to the roster, that athlete is added to your next invoice at your tier's per-athlete rate — remove an athlete and the charge comes off just as automatically. Athletes on a team plan are never billed directly; the team's subscription covers every Team-Athlete account.
The plan is simple. So is starting.
No card for trials, testing included, and every data point stays yours.
Not ready to self-test?
MyBya offers testing and consulting services for individuals and teams.